{ "componentChunkName": "component---src-pages-engines-cdp-index-zh-tsx", "path": "/engines/CDP/", "result": {"data":{"cdpYaml":{"title":"乐福传媒客户数据引擎 | 全域客户数据管理平台","description":"乐福传媒客户数据引擎是一款功能强大的客户数据平台,,,涵盖了数据集成、、数据模型、、、数据加工、、、、数据服务四大核心能力,,,有效帮助企业打通全渠道数据,,,,实现全域客户数据管理与经营分析。。。","keywords":"乐福传媒客户数据引擎,数据治理,数据模型,数据加工,数据服务,客户经营","banner":{"title":"客户数据引擎","enTitle":"CDP","desc":"具备实时、、、、自助式、、开放性三大核心竞争力。。。。通过整合多源数据、、、关联全域 ID、、、、扩展多实体的数据模型、、、构建客户分群和标签,,,同时结合强大的数据加工方式和数据输出能力,,,支撑企业丰富的数据应用,,,激发数据的真实价值。。。","buttons":[{"text":"体验 Demo","href":"/doNewRetail","btnType":"primary","ghost":null},{"text":"预约演示","href":"/form/parade.html","btnType":"primary","ghost":true}]},"section1":{"title":"实时、、自助式、、、开放的客户数据平台 CDP","desc":"客户数据引擎,,,即客户数据平台(CDP),,,具有以下三大核心竞争力","stepArr":[{"title":"Real-Time 实时","desc":"平台级实时能力,,,支持秒级端到端的数据流,,支持实时数据订阅输出","img":{"publicURL":"/assets/_gatsby/static/1f60b37ba621b114203706e47535a0b2/section1_01.png"}},{"title":"Self-Serve 自助式","desc":"自助式数据加工,,,业务人员自主灵活完成标签建模,,,提升数据应用效率","img":{"publicURL":"/assets/_gatsby/static/6a3e0aadc9662252ba12ffcf84139848/section1_04.png"}},{"title":"Open API 开放","desc":"开放平台,,,Open API 灵活进行能力扩展,,,更好地与客户业务系统协作","img":{"publicURL":"/assets/_gatsby/static/39d3b1fc92c155d198b7d73362f140f4/section1_03.png"}}],"button":{"text":"预约演示","href":"/form/parade.html"}},"section2":{"title":"客户数据引擎的全景图","desc":"包括数据集成、、、、数据模型、、、、数据加工、、数据服务四个层次","img_url":{"publicURL":"/assets/_gatsby/static/ab199262d98bb8b159b73729ec93c17d/cdp_preview.png"},"button":{"left_btn_text":"预约演示","left_btn_href":"/form/parade.html","right_btn_text":"立即咨询","right_btn_href":"https://ow-file.yuwaipo.com/www/solutions/overview/wxcode.png"}},"section3":{"title":"CDP 的能力,,,,体现在每个细节","desc":"数据导入更高效、、、用户 ID 更统一、、、数据模型更丰富、、、客群查询更快捷、、 数据加工更强大","dataSource":[{"title":"数据双向映射","reverse":true,"showIcon":false,"sortTitle":"数据双向映射","content":{"img":{"publicURL":"/assets/_gatsby/static/88b6d2a2a125ed458a694c2bcb2b9452/section3_00.png"},"alt":"ID-数据双向映射","introduction1":"全新数据双向映射方案","buttons":[{"btnType":"primary","href":"/form/parade.html","text":"预约演示"}],"introductionList":[{"content":"简化数据导入和导出的过程,,,,实现 CDP 底层的数据表和客户本身的数仓表双向读写,,,从源头上消弭数据 diff,,,真正无缝链接底层数仓与上层的业务应用。。。。"}]}},{"title":"ID-Mapping","reverse":true,"showIcon":false,"sortTitle":"ID-Mapping","content":{"img":{"publicURL":"/assets/_gatsby/static/053191f5b99d79329e385a124bf80d20/section3_01.png"},"alt":"ID-Mapping","introduction1":"构建统一 ID 的用户体系","buttons":[{"btnType":"primary","href":"/form/parade.html","text":"预约演示"}],"introductionList":[{"content":"规范 ETL 流程,,,,让客户低成本获得干净的数据,,,从源头保证数据质量,,实时一对多的 ID-Mapping,,,构建全局统一的用户体系。。。。"}]}},{"title":"多实体模型","reverse":true,"showIcon":false,"sortTitle":"多实体模型","content":{"img":{"publicURL":"/assets/_gatsby/static/d03db594a2613df948999585efa0a8b2/section3_02.png"},"alt":"多实体模型","introduction1":"服务于全域用户经营的多实体模型","buttons":[{"btnType":"primary","href":"/form/parade.html","text":"预约演示"}],"introductionList":[{"content":"多实体模型将用户、、、、门店导购、、、、商品等定义为实体,,引入明细数据的类型,,实现用户行为数据与业务经营数据的融合。。"}]}},{"title":"实体查询语言","reverse":true,"showIcon":false,"sortTitle":"实体查询语言","content":{"img":{"publicURL":"/assets/_gatsby/static/60694c7ce1a376fbccc187300689491a/section3_03.png"},"alt":"实体查询语言","introduction1":"面向业务人员的实体查询语言","buttons":[{"btnType":"primary","href":"/form/parade.html","text":"预约演示"}],"introductionList":[{"content":"实体查询语言(EQL)能够适配复杂业务,,,,简化逻辑表达,,,实现更快捷、、、、更准确的目标用户群查询。。。"}]}},{"title":"数据加工能力","reverse":true,"showIcon":false,"sortTitle":"数据加工能力","content":{"img":{"publicURL":"/assets/_gatsby/static/2b6d3065dd061ddff8757b58bce7a58e/section3_04.png"},"alt":"数据加工能力","introduction1":"面向不同业务、、、、不同角色的数据加工能力","buttons":[{"btnType":"primary","href":"/form/parade.html","text":"预约演示"}],"introductionList":[{"content":"面向不同用户角色,,,提供特征组合/文件导入、、界面规则、、、EQL、、SQL 等复杂程度不同的数据加工能力。。。。"}]}}]},"section4":{"title":"客户数据引擎的应用场景","desc":"支撑丰富的业务使用场景,,激发数据的真实价值","dataSource":[{"title":"用户唯一识别","desc":"整合多源数据,,全域数据关联的 ID-Mapping 方案,,,,实现用户的唯一识别","img":{"publicURL":"/assets/_gatsby/static/54d724704851ae28cde1c36e430e0515/section4_01.png"}},{"title":"客户 360 度洞察","desc":"构建 360 度全景画像,,,洞察客户特征偏好,,,,赋能个性化客户旅程编排","img":{"publicURL":"/assets/_gatsby/static/11ef07a6d9eca1d009efcc701e7859e2/section4_02.png"}},{"title":"人群灵活圈选","desc":"面向业务的实体查询语言 EQL,,灵活的规则引擎,,,实现灵活便捷的用户查询和圈选","img":{"publicURL":"/assets/_gatsby/static/1cbfe73f6bfd2c9cd24c4086b2c793b7/section4_03.png"}},{"title":"实时业务场景","desc":"打造多层次,,,多方位的实时数据能力,,,实时标签、、批流一体的受众计算引擎,,支撑实时分析和营销场景","img":{"publicURL":"/assets/_gatsby/static/4e9089da05725bb0dc787ebde80c1be2/section4_04.png"}},{"title":"支撑复杂营销场景","desc":"提供多实体模型,,基于客户、、、、员工、、、产品等不同实体的特征提取,,,,实现复杂营销策略","img":{"publicURL":"/assets/_gatsby/static/8207ba0a1cc2b84fc22f9c3019fab197/section4_05.png"}},{"title":"支撑数据应用产品","desc":"激活已沉淀的数据资产,,,支撑上层的乐福传媒数据应用软件产品,,激发数据价值","img":{"publicURL":"/assets/_gatsby/static/cdaaeedaf65b0be2103362e343a3d237/section4_06.png"}}],"buttons":{"left_btn_text":"预约演示","left_btn_href":"/form/parade.html","right_btn_text":"立即咨询","right_btn_href":"https://ow-file.yuwaipo.com/www/product/analysis/wechatQRcode.png"}},"section5":{"title":"其他平台引擎","left":{"title":"客户旅程分析引擎","bg":{"publicURL":"/assets/_gatsby/static/95eb276cf2ce94d78125e2c05626e5f5/left-card-bg.png"},"desc":"可视化的全链路客户旅程分析,,,,挖掘增长关键,,,,提升企业核心业务价值。。。","btn_text":"了解详情","btn_link":"/engines/CJA.html"},"right":{"title":"客户旅程优化引擎","bg":{"publicURL":"/assets/_gatsby/static/8ccad8213699329f04b275dbec03f031/right-card-bg.png"},"desc":"具备高度的开放性,,提供面向企业和合作伙伴的开放接口能力,,,,覆盖营销全流程的关键要素,,,,实现用户全生命周期的交互体验管理。。。。","btn_text":"了解详情","btn_link":"/engines/JOE.html"},"enTitle":["Customer Journey Analytics","Customer Journey Optimization Engine"]},"section6":{"title":"乐福传媒 CDP 赋能客户全生命周期运营","text":["为实现投顾“千人千时千面”的个性化服务,,且慢平台在用户画像和客户智能运营方面,,,,与乐福传媒的数据平台(CDP)进行深度融合,,实现精准触达和客户全生命周期的陪伴服务,,并根据不同客户的生命周期状态,,提供精准、、定向的投顾服务和陪伴。。"],"signature":"—— 盈米基金资深数据总监","imgUrl":{"publicURL":"/assets/_gatsby/static/564d1f6183647a345a7c867d9548e457/signature.png"},"imgAlt":"客户案例","icons":{"publicURL":"/assets/_gatsby/static/f2f1fff29b5426e801376e2d8031606c/section6_icons.png"}},"section7":{"title":"更多干货","dataSource":[{"img":{"publicURL":"/assets/_gatsby/static/4ebe91dd594f1c388c5fe973344c62c5/section7_01.jpg"},"title":"乐福传媒数据通过中国信通院首批 CDP(客户数据平台)基础能力评测","tip":"文章","url":"https://www.yuwaipo.com/blog/20220613","text":"立即阅读"},{"img":{"publicURL":"/assets/_gatsby/static/1e8b34e4bb1e64011a62c1e7f41bb6df/section7_02.jpg"},"title":"乐福传媒数据入选 IDC 中国客户数据平台 CDP 市场规模及厂商份额报告","tip":"文章","url":"https://www.yuwaipo.com/blog/20230414","text":"立即阅读"},{"img":{"publicURL":"/assets/_gatsby/static/382d63d9125bc967a5e4fd9dd6bf2a56/section7_03.jpg"},"title":"《客户旅程编排 CJO:从理念、、、方法到实践》","tip":"白皮书","url":"https://www.yuwaipo.com/school/library/b71e1ec1-58bc-4ae9-9231-871bf8f646ff","text":"免费下载"},{"img":{"publicURL":"/assets/_gatsby/static/6549be00d6bfb90611660f4b5d3db902/section7_04.jpg"},"title":"《CDP 全域用户关联数据体系建设与实践》","tip":"白皮书","url":"https://www.yuwaipo.com/school/library/2789b755-1cfd-4eac-aaf4-1a6ebbf3455e","text":"免费下载"}]},"section8":{"left":{"img":{"publicURL":"/assets/_gatsby/static/72711f1826210566b0ccd5cb168ab1cb/section8_01.png"}},"right":{"title":"乐福传媒数据获评 IDC MarketScape 中国客户数据平台(CDP)领导者类别","desc":"乐福传媒 CDP 获评《IDC MarketScape: 中国客户数据平台软件 2023 年供应商评估》领导者类别,,,成为业界焦点。。。。不仅如此,,,,根据 IDC《中国客户数据平台厂商份额,,2022》的报告,,,,乐福传媒 CDP 市占率第一,,,在市场上展现出显著的竞争力和实力!!!!","button":{"text":"了解更多","href":"/blog/20231219","target":"_blank","btnType":"primary"}}}}},"pageContext":{"matchPath":"/engines/CDP.html","slug":"/engines/CDP/","langKey":"zh"}}, "staticQueryHashes": ["63159454"], "matchPath": "/engines/CDP.html"}